Who we are & what makes us different
The who
Ourglass is the Decanter award-winning British wine club for curious tasters. We help you taste better wines, taste wine better, and enjoy better taste – through curated discovery, context-rich education, and a little joy.
The difference
At Ourglass, you sip first and learn after. Real taste is built through experience, with wine education there to enhance everything – not get in the way.
Every bottle is chosen for what it can teach: from small producers, benchmark regions, and wines with story, structure, and soul.
We don't just ship wine. We build palates. No jargon. No waffle. Just brilliant wine with the context needed to enjoy it properly.
Why Ourglass works
We’re not another wine box. Unless your wine box teaches you how to taste.
Each selection is designed to move your palate forward. It’s almost cheating.
We send more than bottles. We send context, flavour, and confidence. So you don’t just enjoy a glass. You learn from it.
We don’t just build confidence. We make you dangerous at dinner parties.
What you get each month
- Hand-picked bottles from independent producers – 3-6 bottles depending on your package
- Welcome to Wine tasting booklet to get your started
- Expert guidance on bottles, producers, regions and how best to enjoy them
- Tasting notes including stories, flavour profiles, and pairing guidance
- 100% recyclable packaging
- Carbon neutral delivery
How it works
1. Choose your path
Select your style: classic discoveries, natural wines, or sommelier's choice. Every path leads to better taste.
2. Share what you like
Tell us what worked. We learn. You get better matches.
3. Drink like the experts
Each bottle comes with producer context, tasting notes, and learning that sticks.
4. Taste. Learn. Repeat.
Each box builds your understanding. One bottle at a time.
5. Discover with confidence
Whether at shops, restaurants or abroad – you’ll know what you like and why.
From the founder
I built Ourglass to close the gap between bottles and producers worth knowing – and tasters curious to enjoy and learn more.
The best wines aren’t hidden. They’re just rarely explained or distributed properly.
At Ourglass, we make it simple. You sip. You learn. You enjoy more. That’s how taste is built.
– Benedict Johnson, founder
Meet the people building the future of taste
TEAM
Benedict Johnson CEO & Founder – brand, growth and wine obsessive
MJ Hecox Community Lead – certified wine expert
David Tokley Design Lead – award-winning designer
Matthew Gaunt Customer Lead – ex-Majestic CMO
Julia Siegal Community Manager – wine storyteller
ADVISORS
Amelia Singer Wine Advisor – global wine communicator
Matthew Hogg Partnerships Advisor – partnerships expert
Rory Sutherland Growth Advisor – Ogilvy Vice-Chairman
Jasel Mehta Investment Advisor – ex-Forward Partners + AKQA
Recognition & Press
- Winner: Decanter Best Wine Subscription Club
- Partner: SeedLegals Startup Awards
- Featured In: GQ, Evening Standard, House & Garden, WIRED, Stylist, YOU Magazine
Frequently Asked Questions
Everything you need to know about how we work and what makes us different.
Curious tasters – whether you’re new to wine or already obsessed. We help build confidence, not just a collection.
A monthly wine club with curated bottles, flavour context, and palate-building insights.
Every bottle is selected to teach you more about your own taste, the region, and the wine's purpose.
Contact & socials
Email: advice@ourglass.wine
Instagram: @ourglass.wine
YouTube: @ourglasswine
LinkedIn: Ourglass