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Why most wine subscriptions miss the point

Distribution, not discovery.

Volume, not discernment.

Margin, not taste.

Every bottle should reveal something – region, variety, producer or pairing.

At Ourglass, rigour trumps random. The growers take their craft seriously – we do too.

The result? Your palate and confidence builds with every box.

Pick your package below

Connecting People, place and pleasureConnecting People, place and pleasureConnecting People, place and pleasureConnecting People, place and pleasureConnecting People, place and pleasureConnecting People, place and pleasureConnecting People, place and pleasureConnecting People, place and pleasure

TURN CONFUSION INTO CONFIDENCE

From 'the fear' to 'free at last' in three steps.

1 | TASTE BETTER WINES ~ small producers, serious craft

1 | TASTE BETTER WINES ~ small producers, serious craft

2 | TASTE WINE BETTER ~ flavour, story, pairing decoded

2 | TASTE WINE BETTER ~ flavour, story, pairing decoded

3 | ENJOY BETTER TASTE ~ friends hand you the wine list

3 | ENJOY BETTER TASTE ~ friends hand you the wine list

WHY WE STARTED OURGLASS – FOR WINE LOVERS, NOT WINE BORES

Wine shouldn't need a PhD or a mortgage. Ourglass is your passport to taste.

OURGLASS WINE SELECTION – OUR DISCERNING PROCESS

Wine isn’t rocket science. But neither is it Russian roulette. It is method.

Others chase numbers – cases, margins, discounts. We chase taste. Soberly.

Each quarter we taste hundreds of bottles – samples, cellars, and trade tables. Not for indulgence, but for discernment.

Growers take their craft seriously; it’s only fair we do the same.

Typicity. Balance. Purity. Only then does a wine earn its place in your box.

Most clubs deliver wine. We develop taste.

Wine isn't just drunk, it's understood.

Every bottle in an Ourglass box has one job: to expand your horizons, develop your taste, and build your confidence.

OUR DIFFERENCE

> 3–8 bottles monthly from small producers the experts have cottoned on to
> Tasting notes that reveal flavour, story, pairing
> Guides, articles, and films that make you dangerous at dinner parties
> Eco-packaging + carbon-neutral delivery – because taste extends beyond the bottle

Rated by experts – loved by members

Awarded, reviewed, and recommended by industry giants

21,000+ wines curated in 2025 so far • Limited spots for personalised curation

Best Wine Club – not our words, Decanter's

Best Wine Club – not our words, Decanter's

Ourglass x Seedlegals – tech & taste partners

Ourglass x Seedlegals – tech & taste partners

4.7★ Trustpilot – loved by real members

4.7★ Trustpilot – loved by real members

Curated by humans with taste – not algorithms

Curated by humans with taste – not algorithms

Risk-free – love it or we replace it

Risk-free – love it or we replace it

Heard on the grapevine

Fliss

Brilliant in every regard! This was a leaving gift for a colleague and the team at Ourglass Wine were quick to respond and extremely accommodating on the subscription as it was a surprise. If you are looking for outstanding service, incredible wine with an individual touch look no further.

Fliss

Ourglass member

Decanter Retailer Awards

Best Subscription Wine Club of the Year.⁠⁠ Judges were impressed by the user-friendly and comprehensive nature of the subscription offering, complete with assigned wine professional, videos and various thematic levels.⁠

Decanter Retailer Awards

Best Wine Subscription Club

Terry P.

Being less clued in about wine, having someone else choose different regions, varieties, and flavours - and it always being good - is a game changer for me. It gives me something to talk about with more knowledgeable friends. They're always impressed with the Ourglass wines I bring. I now feel I'm finally in on the whole wine thing!

Terry P.

Ourglass member

AM

Beautifully selected exquisite wine for a good price I love how carefully selected the wines are, delivered with information on its taste, origins and food they can be combined with. The wines are always delicious. We are quite picky drinkers yet we’re always amazed, you get so much for your money!

AM

Ourglass member

Kelly GS

Fantastic subscription, quality better than the wine society I love my Ourglass subscription! We get a sample of high quality wines that are great value for money. The quality is always better than what I would have chosen for myself. I thought I had a good sense of what I like, but Ourglass has introduced me to bottles I wouldn't have chosen and really enjoyed. I cancelled our wine society subscription after a few months of Ourglass boxes and increased the number of bottles we get from Ourglass. It's miles better!

Kelly GS

😍😍😍 Ourglass member 😍😍😍

Fliss

Brilliant in every regard! This was a leaving gift for a colleague and the team at Ourglass Wine were quick to respond and extremely accommodating on the subscription as it was a surprise. If you are looking for outstanding service, incredible wine with an individual touch look no further.

Fliss

Ourglass member

Decanter Retailer Awards

Best Subscription Wine Club of the Year.⁠⁠ Judges were impressed by the user-friendly and comprehensive nature of the subscription offering, complete with assigned wine professional, videos and various thematic levels.⁠

Decanter Retailer Awards

Best Wine Subscription Club

Wine knowledge sets you free

Wine literacy transforms everyday life.
Wield the wine list like a pro.
Win a nod of approval from the sommelier.
Pair food and wine with aplomb.


What it can cost:

  • Sommelier course – £800–£1,500
  • Private consultant – £100–£200 per session
  • Supermarket roulette – £100s wasted yearly
  • Looking lost at that client lunch – costly

What Ourglass costs:

From £50/month – bottles worth £60+ retail, plus learning that gives you the confidence to navigate any wine list like Cary Grant.

You are not just buying wine. You are investing in a lifetime of pleasure.

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Questions often asked

Wine subscription shouldn't be complicated.

It should easy peasy, lemon pleasy.

Here are some answers to the questions that people often ask.

More questions? Email advice@ourglass.wine

Book Consultation

Simple. Pick a tier. Get wines monthly with inside stories. Enjoy better taste.

We send you wines worth learning about, monthly or bi-monthly as you prefer. Each delivery includes 2-4 bottles chosen to develop your palate, plus enough context to understand what you're drinking and why it matters.

Unlike random wine delivery, each selection builds on the last. You're not just accumulating bottles – you're developing wine knowledge systematically. From understanding wine styles to mastering regional characteristics, every month teaches something useful.

Cancel, pause, or adjust frequency anytime. Wine education happens at your pace, not ours.

Absolutely. Skip a month, pause your membership, or cancel completely – all with a single click. No hidden conditions, no awkward conversations. Your journey, your pace.

Yes, thought we suggest leanring about wine requires deliberate progression, not random selection based on familiar labels. Our curation introduces you to styles, regions, and producers you'd never discover alone.

Think personal trainer, not wine shop. We design each selection to challenge and develop your palate systematically.

Most feel it after the first box. By month three, friends will ask you to choose. By 12 months, you can navigate any wine list with ease.

Perfect – you're exactly who we created Ourglass for. Each bottle comes with simple, interesting notes about what makes it special and what foods bring out its best. No knowledge required, just curiosity.

Perfect – our higher tiers include cult producers, terroir wines, and rare allocations that challenge even experts.

Every wine must pass our expert panel's blind tasting to earn its place in your box. But the final verdict is yours – if any bottle disappoints, we replace it or credit your account immediately. No forms, no interrogations. We mean it.

Three things:
- Wines the insiders drink that you won't find in supermarkets.
- Complete freedom to manage your membership without hassle
- And the stories behind each bottle that transform drinking into discovering.

It's like having an obsessive wine mate with great taste.

Free carbon-neutral shipping throughout the UK. Wines arrive in protective packaging, usually within 2-3 working days. We'll send tracking details once your order ships.

You can pause, skip, or cancel deliveries anytime through your account. Flexibility matters because wine education happens at your pace, not ours.

Monthly by default, but you control the schedule. Fancy a delivery every two months? Or perhaps six weeks? Simply adjust it in your account. Wine should fit your life, not interrupt it.

You receive wines worth £60-80 at retail, plus educational content equivalent to professional courses, for less than £1 daily. Compare that to £800+ sommelier courses or £100+ consultant sessions.

But the real value isn't mathematical – it's the lifelong confidence that comes from actually understanding wine.

Wine knowledge that actually proves useful. How to read wine lists without panic, pair wine with food successfully, and choose bottles in shops with genuine confidence.

You'll understand why wines taste different, recognise regional styles, and develop the kind of palate awareness that makes wine genuinely more enjoyable. No mystique or wine speak – just practical knowledge that pays dividends.

Most members mention the social confidence. Wine literacy opens conversations and removes the guesswork from dinner parties. You'll taste better, choose smarter, and never feel intimidated by a wine list again.

Most notice confidence in 3 months. Staying longer compounds knowledge into lifelong wine fluency.

Every wine is blind tasted and tested for typicity, balance, and flavour. If it fails, it does not make your box.

Change tiers, skip a month, or switch preferences anytime. No penalties.

Connecting people, place & pleasure. Join the wine discovery club.

Open wine subscription delivery box containing multiple wine bottles on wooden deck - monthly wine club delivery serviceHands holding Ourglass Welcome to Wine Guide booklet - wine education materials included with wine subscription service

Wine is a looking glass – one that if well chosen turns ordinary moments into memories. Simple food becomes a feast, conversation flows, and everything turns to colour. Not just booze, but something to discover and share, and the key to a better way of living.

By e-commerce studio