Talking Taste with Tim Hayward – Part 1
We met up with broadcaster and columnist Tim Hayward for a glass of Jura and a wide-ranging conversation about hospitality, class, and the quiet power of diners. Filmed at Noble Rot, the discussion opens with wine and quickly spirals into questions of access, comfort and authenticity – themes Hayward returns to in his writing and restaurants alike.
Tim argues that great dining has less to do with theatrics or polish, and more to do with spaces that feel welcoming, democratic, and lived-in. “A diner is a place for authentic exchange,” he says. “It’s not about making people feel uncomfortable just because they’re not rich enough to pay for civility.”
It’s a fitting context for a glass of wine from the Jura – a region known for its offbeat charm and wild sense of place. That same spirit of accessibility and pleasure animates Amelia Singer’s wine and cereal pairings, and is echoed in Michael Sager’s reflections on wine, culture and opening up the glass.
The wine, the setting, and the conversation each serve as reminders that good taste has less to do with status, and more to do with generosity.
THIRSTY FOR MORE?
Watch the next episode in our series, where Tim Hayward makes the case for the Big Mac as the perfect food.
TL;DR
This Jura wine conversation with Tim Hayward explores diners, democracy and hospitality.
Art Direction by David Tokley
Filming by Max Sizeland
Location: Noble Rot, Mayfair, London


