BEST WINE SUBSCRIPTION UK 2026: AN HONEST COMPARISON
Eight UK wine subscriptions compared honestly. Which is best depends on what you actually want. Spoiler: We run one of them.
THE SHORT ANSWER
The best wine subscription in the UK depends on what you are looking for. Naked Wines for affordable volume. The Wine Society for serious collectors. Wine52 for regional adventure. Ourglass for structured learning. Here are eight options compared honestly, including where each falls short. We run one of them, so we are biased. We have tried to be fair.
Last updated: February 2026
QUICK COMPARISON
| Subscription | Price Per Bottle | Bottles | Frequency | Best For |
|---|---|---|---|---|
| Naked Wines | £6 to £12 | You choose | 6 to 12 Monthly | Affordable volume from independent producers |
| WineDrops | £8 to £20 | You choose | On demand | Discounted premium brands |
| Laithwaites | £8 to £15 | 6 to 12 | Monthly or quarterly | Established offer, familiar styles |
| The Wine Society | £8 to £25+ | 6 to 12 | You choose | Collectors and traditionalists |
| Virgin Wines | £7 to £12 | 6 to 12 | Quarterly | Easy entry, no complications |
| Wine52 | £10 to £14 | 3 | Monthly | Regional discovery with magazines |
| Good Pair Days | £10 to £18 | 3 | Monthly | Personalised picks via palate quiz |
| Ourglass | £12 to £35 | 3 to 8 | Monthly or bi-monthly | Developing taste confidence through learning |
NAKED WINES
Affordable volume from independent winemakers.
You deposit a monthly amount (from £25) which funds independent winemakers directly. In return, you get their wines at significant discounts. The "Angel" community reviews are extensive, the selection is wide, and if your goal is drinkable wine that beats the supermarket on price, Naked delivers. The happiness guarantee means credit back for any bottle you do not enjoy.
Where it falls short: No education. No curation philosophy. No attempt to develop your palate. The wines come exclusively from their funded winemakers, so the range is limited to one ecosystem. You will not find established producers or classic regions well represented.
Best for: Drinkers who want reliable, affordable wine in volume. Not for: Anyone who wants to understand what they are drinking.
WINEDROPS
Discounted premium brands via a members-only buying club.
Rather than sending you a box, WineDrops gives you access to trade prices on recognisable labels. Whispering Angel, Bollinger, established names at real discounts (often 30 to 50 per cent below retail). The app is well designed. You pick every bottle yourself.
Where it falls short: This is a discount buying club, not a discovery service. You are buying brands you already know at better prices. No curation, no educational context, no expansion. The recommendation engine predicts more of what you have already bought. Popular bottles sell out fast.
Best for: Brand-conscious buyers who know what they want and want it cheaper. Not for: Anyone looking for discovery or wines from producers they have never heard of.
LAITHWAITES
Decades of reliable wine delivery.
Laithwaites has been doing this since 1969. Logistics perfected, broad range, dependable quality. Mixed cases offer decent variety across familiar regions. Introductory offers are usually generous. Wine club events add a social dimension.
Where it falls short: No personality. No editorial voice. No discovery. The website feels like a catalogue, not a guide. The range prioritises the mainstream: familiar grapes, established regions, nothing that challenges. If you have been drinking wine for a few years and want to move beyond Malbec and Sauvignon Blanc, Laithwaites will not push you.
Best for: People who want reliable delivery from a trusted name without surprises. Not for: Anyone looking for discovery, personality, or challenge.
THE WINE SOCIETY
The serious option for committed wine enthusiasts.
The Wine Society is the real thing. Member-owned since 1874, exceptional range, access to allocations you will not find elsewhere. Their buyers are among the best in the trade. The one-off £40 lifetime membership is extraordinary. Free delivery, zero-profit pricing, and depth of range that puts every other subscription to shame.
Where it falls short: Intimidating. The members-only model creates a barrier. The communications assume knowledge. If you are not already confident about wine, the Wine Society can feel like a club you have not earned entry to. They serve people who already have confidence. They are not trying to build it.
Best for: Confident enthusiasts and collectors who want serious bottles at fair prices. Not for: Beginners, the uncertain, or anyone who finds traditional wine culture off-putting.
VIRGIN WINES
Simple, familiar, low friction.
Virgin Wines is easy. Familiar brand, simple signup, approachable wines. The WineBank model (save monthly, earn bonus credit) is straightforward. The Discovery Wine Club sends a case every quarter. You can swap bottles or skip.
Where it falls short: The wines are generic. Supermarket-level selection with subscription convenience. The "Discovery" branding is misleading: these are safe, mainstream wines selected not to offend rather than to educate. Wine as commodity, not experience.
Best for: Complete beginners who want something simple and low-commitment. Not for: Anyone who wants quality, challenge, or to develop their taste.
WINE52
Regional discovery with a travel-magazine sensibility.
Wine52 treats wine like travel. Each month focuses on a different region: Sicily one month, Slovenia the next, then the Douro or Jura. Every box comes with a beautifully produced magazine and artisan snacks. If your interest in wine is partly about culture and geography, Wine52 does this better than anyone.
Where it falls short: Three bottles per month limits comparison. You get breadth (many regions over time) but not depth (understanding a single region properly). No control over selection. No progressive structure. Month twelve does not build on month one.
Best for: Curious drinkers who want cultural context and geographic adventure. Not for: Anyone who wants depth over breadth or structured palate development.
GOOD PAIR DAYS
Personalised selection via palate profiling.
Good Pair Days starts with a palate quiz, then sends three wines each month matched to your profile. Tasting cards, food pairings, and an app with badges for exploring different styles. Co-founded by a former World's Best Sommelier. The producers tend to be small-batch and interesting.
Where it falls short: The quiz-based model has the same limitation as any recommendation engine: it gives you more of what you already like. The personalisation narrows rather than expands. If you tell the quiz you prefer bold reds, you will keep receiving bold reds. Less challenge, less exposure to styles you might not have chosen but could learn to love.
Best for: Drinkers who want personalised, low-intimidation picks with real expertise behind them. Not for: Anyone who wants to be challenged or systematically developed as a taster.
OURGLASS
Building taste confidence through structured wine education.
Ourglass exists to make you better at choosing wine yourself. Every box is selected to teach something: a region, a style, a producer philosophy, a point of comparison. Structured tasting notes, short videos, food pairings, and a progression that builds on itself. Wines from small producers where price reflects the bottle, not supermarket scale. Winner of Decanter's Best Wine Club. DRA 2026 Finalist.
Where we fall short: Not the cheapest. Entry starts at around £12 per bottle, premiums go higher. We deliver monthly or bi-monthly, not weekly. Our wines reward attention: if you want something cold and white in the fridge without thinking about it, there are simpler options. We are a small company. Personal service, limited scale.
Best for: People who are tired of guessing and want to build confidence through structured discovery. Not for: Bargain hunters, passive drinkers, or anyone who wants volume without engagement.
HOW TO CHOOSE
The best wine subscription is the one that matches what you actually want.
If you want value and volume: Naked Wines. If you want premium brands cheaper: WineDrops. If you want reliability and no surprises: Laithwaites. If you are already confident and want serious wine: The Wine Society. If you want easy and familiar: Virgin Wines. If you want regional adventure and storytelling: Wine52. If you want personalised picks without intimidation: Good Pair Days. If you want to learn and grow: Ourglass. We do not just send you wine. We build your ability to choose it yourself.
Most wine subscriptions are in the business of moving bottles. Some do it cheaply, some do it beautifully, some do it with excellent wine. Ourglass is in the business of developing palates. That is not better or worse. It is different. Choose accordingly.
WHAT WE DID NOT INCLUDE
Dozens of wine subscriptions exist in the UK. We focused on eight with the widest reach and clearest positioning.
We did not include regional specialists, natural wine-only subscriptions (like Oranj or The Sourcing Table), ultra-premium services, or pub-and-restaurant-adjacent clubs (like Shop Cuvee or Peckham Cellars). Several are excellent. We also did not include services focused primarily outside the UK.
GO DEEPER
How to Talk About Wine Without Sounding Like a Twat
Is a Wine Subscription Worth It?
Wine Grape Varieties: The Definitive Guide
FREQUENTLY ASKED QUESTIONS
Which wine subscription has the best value in the UK?
Depends what you mean by value. Naked Wines and WineDrops offer the lowest per-bottle prices. The Wine Society offers the best combination of quality and fair pricing for confident buyers. If value means developing skills that help you choose better wine for life, Ourglass delivers something the others do not attempt.
Can I cancel wine subscriptions easily?
All eight allow cancellation, though processes vary. Ourglass lets you pause, skip, or cancel with a single click. No phone calls, no retention attempts. The Wine Society membership is a one-off payment with no recurring commitment. Check cancellation policies before subscribing to any service.
Which wine subscription is best for beginners?
Virgin Wines is the easiest starting point. Good Pair Days offers more personality with its palate quiz. If you want to actually learn rather than just receive, Ourglass is designed to take beginners to confidence. Every box builds on the last. See how it works.
Are wine subscriptions worth it compared to buying in shops?
If you would buy wine anyway, a subscription can offer convenience, better selection than supermarkets, and in some cases education. The real question is whether you want passive delivery or active development. For a deeper look, read our guide on whether wine subscriptions are worth it.
How is Ourglass different from Naked Wines?
Naked optimises for volume and price. Ourglass optimises for learning. Naked gives you affordable wine from independent producers. Ourglass gives you wines selected to develop your palate, with context that explains why each one matters. Different problems, different solutions.
How is Ourglass different from WineDrops?
WineDrops is a discount buying club for premium brands you already know. Ourglass is an educational subscription featuring small producers you probably do not know yet. WineDrops helps you buy Whispering Angel cheaper. Ourglass helps you discover why you might prefer something you have never heard of.
Which subscription has the best wine quality?
The Wine Society has the deepest cellar and the most expert buyers. For everyday quality with educational depth, Ourglass selects bottles from small producers that over-deliver on character and interest. WineDrops offers premium brands at discount prices, which is a different kind of quality equation.
Do wine subscriptions ship across the whole UK?
Most do, though some charge extra for Scottish Highlands, Northern Ireland, and other remote areas. Check delivery terms before subscribing. Ourglass ships across mainland UK with free carbon-neutral tracked delivery.
SUMMARY
No universal best. Only the best choice for what you want.
Naked Wines for affordable volume. WineDrops for discounted premium brands. Laithwaites for reliable delivery. The Wine Society for serious collectors. Virgin Wines for easy entry. Wine52 for regional adventure. Good Pair Days for personalised picks. Ourglass for learning and confidence.
Most subscriptions send wine. Ourglass builds your ability to choose it yourself. If you are tired of guessing, see what is in the box.
Written by Benedict Johnson, Founder of Ourglass. We are biased. We have tried to be fair. If another subscription suits you better, go with it.