Taste like an expert, without needing to become one
Wine education that actually sticks
We don't just ship bottles. We share taste.
Each one arrives with the story, the flavour, and the aha – so you taste better.
We don't just build confidence. We make you dangerous at dinner parties.
The UK's wine subscription where you actually learn something
ENJOY GREAT WINES MOST PEOPLE MISS
At Ourglass, you sip first and learn after. Real taste is built through experience, with wine education there to simply enhance everything.
Every bottle is hand-picked to help you understand your palate.
We'd be honoured to guide you.
Watch Ben explain our process ☞
What wine experts actually think

"Wine is living. It's food. Someone put a lot of effort into it. We're just lucky to drink it before it turns to vinegar." – Michael Sager, Sager + Wilde |
Watch wine without dogma interview:

Television Wine Expertise Meets Real-World Curation
Former Wine Show host Amelia Singer brings her perspective on subscription curation, but her standards are uncompromising. "There are so many wine clubs out there, but I only mention wines I like – I want to sleep at night," she explains in our conversation.
What drew her to Ourglass? "How you link wine to music, art, the zeitgeist. It's fresh, relatable, not patronising. I thought – these are the kind of people I'd actually want to drink with."

How Wine Culture Is Actually Changing
Financial Times food writer Tim Hayward understands how wine learning is evolving. In our discussion at Noble Rot, he explores what happens when we taste together, noting how "the next generation are gonna be drinking wine" differently – fewer magnums, more by-the-glass experimentation. Less prestige, more permission.
Where Good Taste Actually Comes From
For Michael Sager, understanding wine means understanding its foundation. As he notes in our conversation about natural wine and classical training, "The best natural wine people I know all have a classic background. It all came from a classically trained palate. And maybe that's what lets you taste differently. Not better. Just with perspective."
Curious about our approach? Read the Ourglass founder Ben's journey and discover why we believe wine subscriptions should entertain and educate, not just ship.
Don’t take our word for it
While wine clubs deliver bottles, we develop palates
Traditional Wine Subscriptions:
- Product-focused delivery
- Generic tasting notes
- Limited producer context
- Algorithm-driven selections
Wine Education Subscriptions:
- Expert-supported curation
- Structured palate development
- Regional discovery journeys spanning regions – Argentina, Austria, Australia, France, Germany, Italy, South Africa, Spain, plus the USA – and varieties.
- Expert pairing guidance
How Wine Learning Actually Works
Think wine education where taste comes first. Each monthly selection includes producer stories, regional context, and practical guidance – from understanding wine styles to matching with your favourite cuisines. It's wine club meets masterclass, minus the pretension.
Why Education Changes Everything
Once you understand what wine labels actually mean and can identify your own palate preferences, wine shopping becomes discovery, not guesswork. That's the philosophy behind Ourglass – pleasure and learning go hand in hand.
How we turn wine beginners into wine experts – taste-first

Whether you're starting with wine fundamentals minus the bollocks or advancing toward genuine expertise, Ourglass maps your discovery journey:
Level 1: Foundation Territory: Master understanding wine styles, varieties and unlock discovering your palate systematically. Essential skills before venturing further.
Level 2: Regional Exploration: Venture into Italian terroir exploration, discover Beaujolais beyond the basics, Spanish hidden gems and beyond. Each region unlocks new frontiers in flavour.
Level 3: Expert Application: Professional matching techniques and label reading mastery. Advanced skills for true wine mastery.
Members who engage with our expert videos and structured learning resources build wine knowledge that lasts beyond the bottle.
Ready to start your adventure? Read why we started this journey and whether wine education subscriptions deliver real value.
Articles
Articles to help you get more out of wine, food and everything else that makes life worth living.