WINE IS IN SERIOUS NEED OF A RESET
- Subscriptions that prioritise margin, not magic.
- Bottles that taste manufactured, not made.
- Wine bores who exclude instead of invite.
We felt this. Because wine should feel like a passport, not an exam.
So we built Ourglass for curious types like us – people who want their Tuesday night glass to take them somewhere new. A window to a winemaker’s world. A story worth sharing.
New adventures in taste. Not 'the fear'.

We invite, not exclude.
Hundreds of curious tasters trust Ourglass to turn intimidation into exploration – no second guessing, no gatekeeping.
Just like that wine mate who always delivers the goods.
We turn confusion into confidence
1. We scout – hidden gems, expertly found

2. You taste – stories prime your senses

3. You become – now you're a 'wine person'
TASTE WHAT YOU'VE BEEN MISSING
Wine’s complicated so most drinkers play it safe. Ourglass helps curious tasters skip straight to the good stuff that the wine lovers enjoy.
Hear from our founder Ben ☞
Rated by industry. Loved by tasters.
What the experts think

"Wine is living. It's food. Someone put a lot of effort into it. We're just lucky to drink it before it turns to vinegar." – Michael Sager, Sager + Wilde |
Watch wine without dogma interview:

Wine Communicator Meets Real-World Curation
Former The Wine Show host Amelia Singer brings her perspective on subscription curation, but her standards are uncompromising. "There are so many wine clubs out there, but I only mention wines I like – I want to sleep at night," she explains in our conversation.
What drew her to Ourglass? "How you link wine to music, art, the zeitgeist. It's fresh, relatable, not patronising. I thought – these are the kind of people I'd actually want to drink with."

How Wine Culture Is Changing
Financial Times food writer Tim Hayward understands how wine learning is evolving. In our conversation at Noble Rot, he explores what happens when we taste together, noting how "the next generation are gonna be drinking wine" differently – fewer magnums, more by-the-glass experimentation. Less prestige, more permission.
Where Good Taste Actually Comes From
For Michael Sager, understanding wine means understanding its foundation. As he notes in our conversation about natural wine and classical training, "The best natural wine people I know all have a classic background. It all came from a classically trained palate. And maybe that's what lets you taste differently. Not better. Just with perspective."
Curious about our approach? Read the Ourglass founder Ben's journey and discover why we believe wine subscriptions should entertain and educate, not just ship.
While wine clubs deliver bottles, we develop palates
Traditional Wine Subscriptions:
- Product-focused delivery
- Generic tasting notes
- Limited producer context
- Algorithm-driven selections
Wine Education Subscriptions:
- Expert-supported curation
- Structured palate development
- Regional discovery journeys spanning regions – Argentina, Austria, Australia, France, Germany, Italy, South Africa, Spain, plus the USA – and varieties.
- Expert pairing guidance
How Wine Learning Actually Works
Think wine education where taste comes first. Each monthly selection includes producer stories, regional context, and practical guidance – from understanding wine styles to matching with your favourite cuisines. It's wine club meets masterclass, minus the pretension.
Why Education Changes Everything
Once you understand what wine labels actually mean and can identify your own palate preferences, wine shopping becomes discovery, not guesswork. That's the philosophy behind Ourglass – pleasure and learning go hand in hand.
How we turn wine beginners into wine experts – taste-first

Whether you're starting with wine fundamentals minus the bollocks or advancing toward genuine expertise, Ourglass maps your discovery journey:
Level 1: Foundation Territory: Master understanding wine styles, varieties and unlock discovering your palate systematically. Essential skills before venturing further.
Level 2: Regional Exploration: Venture into Italian terroir exploration, discover Beaujolais beyond the basics, Spanish hidden gems and beyond. Each region unlocks new frontiers in flavour.
Level 3: Expert Application: Professional matching techniques and label reading mastery. Advanced skills for true wine mastery.
Members who engage with our expert videos and structured learning resources build wine knowledge that lasts beyond the bottle.
Ready to start your adventure? Read why we started this journey and whether wine education subscriptions deliver real value.
Articles
Articles to help you get more out of wine, food and everything else that makes life worth living.