A practical, respectful pathway to wine confidence. Learn how to recognise styles, understand regions, and make choices you trust.

Ever walked into a wine shop and felt completely lost? You are not alone. Wine can leave people confused: critics performing expertise, shops designed to intimidate, clubs pushing bottles without breakthroughs.

The truth is that wine confidence is not purely about memorising appellations or impressing sommeliers. It is about trusting and developing your palate, building knowledge systematically, and making decisions without fear of getting it wrong.

THE OURGLASS DIFFERENCE – TASTE FOR YOURSELF

While others intimidate, we liberate. We provide you the tools and guidance to taste and learn for yourself.

Other ship bottles – we help trigger breakthroughs.

Others worship complexity. We guide you taste better wines.

"I thoroughly approve of your wine choices."


Kate Hawkings, Wine Critic, The Guardian, The Telegraph

Others hoard knowledge. We help you taste wine better.


Pierre Koffmann, ex-3 Michelin Star Chef

Others sell wine. We build taste confidence.

 Drinks Retailing Awards 2026 - Online Drinks Retailer of the Year


After teaching thousands of members, we found that confidence arrives in three phases. Rushed learning skips steps and leaves people lost. Our approach respects how taste really evolves.

 wine shop paralysis eases. You choose with purpose.

restaurant lists feel like opportunities, not obstacles.

 people ask your advice. You are confident in your own taste.

. You stop drinking wine blindly. You start feeling confident to try new things knowing they'll always be delicious and interesting. Whatever the occasion, you know the right bottle.

We don't just change what you drink. We change who you become.

Spot the signals that separate wines. Build core tasting skills and basic style confidence.

A Beginner's Guide to Wine – Never Mind the Bollocks

Five Expert Methods to Discover Your Palate

How to Develop Your Wine Palate: Expert Tasting Guide

Connect the dots. Regions and food pairings begin to make sense. Geography becomes meaningful.

Preference is shaped by understanding, not guesswork. You develop judgement that travels with you.

How Taste Works: The Science of Wine Flavour and Memory

How to Choose from a Restaurant Wine List

Others teach facts. We explore how taste shapes identity, memory, and connection.

Britain’s award-winning taste platform. Explore the world of wine, learn how to develop your palate, and build wine confidence. Help, insights, and expert advice to free your taste.