Updated September 2025
Ever walked into a wine shop and felt completely lost? You are not alone. Wine can leave people confused: critics performing expertise, shops designed to intimidate, clubs pushing bottles without breakthroughs.
The truth is that wine confidence is not purely about memorising appellations or impressing sommeliers. It is about trusting and developing your palate, building knowledge systematically, and making decisions without fear of getting it wrong.
THE OURGLASS DIFFERENCE – TASTE FOR YOURSELF
While others intimidate, we liberate. We provide you the tools and guidance to taste and learn for yourself.
Other ship bottles – we help trigger breakthroughs.
INDUSTRY RECOGNITION
Others intimidate. We liberate.
"Best Wine Subscription Club."
Decanter Magazine
Others worship complexity. We guide you taste better wines.
"I thoroughly approve of your wine choices."
Kate Hawkings, Wine Critic, The Guardian, The Telegraph
Others hoard knowledge. We help you taste wine better.
"The tasting notes are excellent."
Pierre Koffmann, ex-3 Michelin Star Chef
Others sell wine. We build taste confidence.
"Utterly superb."
Rory Sutherland, Vice Chairman, Ogilvy
Winner: Decanter's Best Wine Subscription Club
Finalist: Drinks Retailing Awards 2026 - Online Drinks Retailer of the Year
Endorsed by: GQ, Wired, You Magazine, The Standard
HOW WINE CONFIDENCE ACTUALLY DEVELOPS
After teaching thousands of members, we found that confidence arrives in three phases. Rushed learning skips steps and leaves people lost. Our approach respects how taste really evolves.
- Within days: wine shop paralysis eases. You choose with purpose.
- Within weeks: restaurant lists feel like opportunities, not obstacles.
- Within months: people ask your advice. You are confident in your own taste.
The transformation: What we call taste liberation. You stop drinking wine blindly. You start feeling confident to try new things knowing they'll always be delicious and interesting. Whatever the occasion, you know the right bottle.
We don't just change what you drink. We change who you become.
LEVEL 1 – RECOGNITION (wks 1-4)
Spot the signals that separate wines. Build core tasting skills and basic style confidence.
Foundation skills
- A Beginner's Guide to Wine – Never Mind the Bollocks
- How to Read Wine Labels
- Understanding Red, Rosé and White Wines
Tasting development
- How to Taste Wine
- Five Expert Methods to Discover Your Palate
- How to Develop Your Wine Palate: Expert Tasting Guide
Quick start
LEVEL 2 – CONTEXT (mths 2-6)
Connect the dots. Regions and food pairings begin to make sense. Geography becomes meaningful.
Regional mastery
- French Wine Regions
- Italian Wine Regions
- Spanish Wine Regions
- American Wine Regions
- Australian Wine Regions
- South African Wine Regions
Classic appellations
Move through the map
LEVEL 3 – CONFIDENCE (mths 6-12)
Preference is shaped by understanding, not guesswork. You develop judgement that travels with you.
Advanced understanding
- What Makes Extraordinary Wine
- How to Become a Wine Expert
- How Taste Works: The Science of Wine Flavour and Memory
Vintage analysis
Step up
PRACTICAL SKILLS FOR REAL LIFE
Food and entertaining
- How to Match Wine and Food
- A Guide to Matching Cuisines and Wine
- Charcuterie and Wine Pairing
- Getting Dinner Party Wines Right
Buying and selection
- How to Choose from a Restaurant Wine List
- How to Choose a Good Bottle When Out
- What Makes Wine Cheap vs Expensive
- How to Discover Affordable Quality Wines
At home
- How to Store Wine for Drinking at Home
- What Is the Right Serving Temperature
- How to Choose a Wine Glass
TASTE DECODED – WINE x CULTURE
Others teach facts. We explore how taste shapes identity, memory, and connection.
- Michael Sager on Wine Without Dogma
- Tim Hayward on the Language of Taste
- Amelia Singer on Wine and Food Memory
- Max Halley on Play and Discovery
Coming soon: Rankin on visual taste, Rory Sutherland on the psychology of flavour.
Useful starting points
- Read the complete Wine Education FAQ
- Join our weekly wine confidence newsletter in the footer below.
Ready for deeper learning?
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For wine lovers, not wine bores. Taste better wines. Taste wine better. Set your taste free.